The popularity of high-intensity sports that offer fast results is growing exponentially. Likewise, the concept of the “wellness” era, which focuses not only on the physical aspects but also on the overall well-being of the person, is awakening in society.

 This new thinking is leading to the creation of new products and services related to this concept, which combine both physical and mental work, achieving a more complete vision of health. Velites Sport, a company dedicated to developing products in the field of fitness, contacted bigD for the creation of a service that would help people to maintain sufficient motivation to internalise the habit of a healthy lifestyle.