The problem seemed to be clear: Noise is a problem and the source of the noise is the motor of the hairdryer itself.
– “What if the hairdryer was silent?” –
The entrepreneurs turned to an R&D centre for help. The engineers there quickly understood the difficulties of designing a new air drive system for an object as small as the hairdryer.
The product requirements were no longer focused solely on sound emission, but also on weight and other characteristics demanded by users that had not been identified so far.