AMRs Rebranding

ABB Industrial

ABB acquired ASTI Mobile Robotics Group (ASTI) in 2021, a leading global autonomous mobile robot (AMR) manufacturer with a broad portfolio across all major applications enabled by the company’s software suite.

In the last years, we’ve worked closely with Asti in the industrial design of many AMRs. This time, the challenge was to rebrand the existing product portfolio by applying ABB’s VBL (visual brand language) and support on defining CMF (colours, materials and finishes).

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