Counterbalanced CB 2.0 is an automated guided vehicle (AGV) that is part of the fork-lift family. An excellent choice for pallet and container handling in manufacturing and distribution plants.
The redesign started with an analysis of the industrial development so far in order to understand the intervention space. Afterwards, we analysed the market in depth and classified the products into different generations. All this, together with an analysis of Asti’s current and future positioning, allowed us to design concepts that would contribute to its strategy.
The design must accompany the client’s strategic positioning, and not the designer’s aesthetic will.