This week we recommend our new acquisition for our library. “Sense & Respond“.
How Successful Organizations Listen to Customers and Create New Products Continuously
” In the modern world of business, management systems cannot function in a world of constant change. This book provides crucial principles and techniques for becoming a ‘sense and respond’ organization—focused in the continuous conversation we should be having with customers in order to end with the uncertainty.”
#bigDLibrary #bigDInnovation
by @Josh Seiden and @Jeff Gothelf.
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