ASTI – HMI UX and UI Design



DATE: 2020

PRESS: Navarra Capital

TYPE: Diseño Digital

ASTI Mobile Robotics is an international engineering company dedicated to the supply of tailor-made integral solutions for the optimization of automated internal logistics.

From bigD we support Asti in the application of the design in different projects of industrial scope, this means, industrial design, design of HMI interfaces, etc. The multidisciplinary profiles in the bigD team allow us to provide solutions to our clients at different levels.


In this project we have worked the interface design of the HMIs that incorporate the new generation of AGVs produced by ASTI. The design has been focused on the user, making easier the handling, control, activity register and many other parameters; as a result, a current interface, easy to understand and use.

Design Research and Sketching

In order to detect the user’s needs, ASTI facilities were visited. The result was the contextualization and, opportunity detection, which will improve the user experience. Three user profiles were defined, which were analyzed and shared through different customer journeys. All this allowed to elaborate the interface architecture working the user experience (UX) and the visual design (UI).

The Result

By studying the hierarchy and the information architecture, we prioritize the most relevant information and the rest we relegate to less relevant levels accessible from collapsible menus. Likewise and in the dynamic aspect of the interaction, we analyze the ux flows with the new design to detect possible errors of understanding by the user.


The project as a whole was developed through several digital tools designed to facilitate communication between designers and programmers, including Sketch, Figma and others. At bigD we follow a methodological and agile process that ensures a correct implementation of the design.