THE SERVICE INNOVATION HANDBOOK.

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Recommendation of the week: THE SERVICE INNOVATION HANDBOOK. 

This week we share a new book, this time, about Service Design.
“The service innovation handbook:Action-oriented Creative Thinking Toolkit for Service Organizations”,a title from BIS Publishers by Lucy Kimbell (an academic researcher, post-graduate educator and strategic design consultant).

“This is an action-oriented book for managers, designers, technologists and entrepreneurs looking for new ways to face the problems, in terms of service design. It provides a practical approach and concepts to help readers solving complex challenges through service innovation. To do this, it includes 15 practical tools to stimulate creative approaches in service design and 16 real cases of innovative services such as Google, Microsoft, Barclays, Capita, Airbnb, Kaiser Permanente, Frugal Digital … to understand the impact and the investment they suppose. “

 

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