Velites App


Client: Velites Sport.

Date: 2015

Link: www.velitessport.com

Type: Digital Design

A big part of the society lives in a hurry, full of urgencies and with little time to take care about their physical well-being. In our society people want to look good and healthy with little effort and fast results. This trend has made high intensity sports become more and more popular. In the same way, we are more conscious about our mental health too. We are in the era of the “wellness” age.

This has led to the creation of new brands, new products and new services related with the mentioned “wellness”. Peple are aware of the need to work not just on physical but also on mental aspects. Velites Sport, a company that manufactures fitness products, contacted with bigD to create a service through an app that would helps their clients to keep motivated and  learn healthy habits.

The Challenge


Velites Sport was born manufacturing fitness products but soon they realized the need of widening their offering with digital services. The challenge proposed to us was to create an app that answered to the following question: How might we empower people to get fit from a holistic wellness perspective?

Design Research


At the Design Research stage we carried out a deep technological and market analysis in which we studied the current trends affecting sport and wellness. Through qualitative – quantitative interviews and surveys we obtained key insights and understanding of the frustrations and desires of potential customers. Finally, we interviewed experts on health and fitness (coaches, professional sportsmen/women, nutritionists, physiotherapists…) to understand how we could build a value proposition that was also meaningful for them and their business models.

  

Co - Design


The real power of the design is to integrate different agents involved in the project using co-creative and multidisciplinary processes in order to find new opportunities that add value to the user. We organised focus groups and co-creation workshops with potential customer and experts to co-create the solution.

As a result of this process we designed an app that on the one hand empowered people to exercise by fostering motivation through constantly achieving small steps towards their own bigger goal, on the other hand the app helped them to better program their trainings and build a solid habit.

UI & UX


We wanted to design a great user experience (UX) and we worked hard on the user interface (UI) testing with users and verifying all the aspects of interaction and usability from the beginning through early prototyping. Prototypes were made from paper to make fast verifications to digital tools to create completely functional prototypes.

* User experience (UX) encompasses all aspects of the end-user’s interaction with the company, its services, and its products.

*  User Interface (UI)  is the space where interactions between humans and machines occur.

The App


As a result of this process we designed an app that on the one hand empowered people to exercise by fostering motivation through constantly achieving small steps towards their own bigger goal, on the other hand the app helped them to better program their trainings and build a solid habit.

Velites App will soon be available for IOS and Android.